2017 in a nutshell
The KVGO Annual Report 2017 (Royal Association of Graphic Entrepreneurs)
concept, illustration, book design and layout
About the client
KVGO is an organization that works for graphic entrepreneurs (printers). They do this mostly in the background, by lobbying, etc., and are therefore often unable to express possible positive developments. Also, they have recently moved to a location near Schiphol.
About the situation
The figures in the graphical sector are not super good yet, but there is hope.
The question from KVGO:
Make a design for the annual report that feels ‘personal’, a book that people would like to look into. It must have a hopeful appearance, and show that KVGO works very hard in the background for the printing industry. The book should not be too big either (resulting in an online attachment for the background information of the timeline in the book.)
To make the receiver enthusiastic when holding the book, so that they (almost) would not realize that it was an annual report and would open the book out of curiosity anyway. This is
established by, for example, omitting the word ‘annual report’ on the book cover.
About the design:
Metaphors: A walnut tree in bloom: KVGO as an old giant on the cover, widely rooted, has always given fruits, and will bear fruit in the future. If you look closely, the branches are shaped like a walnut / a brain. This is, in combination with the walnuts that the tree gives, the link to ‘knowledge sharing’, the core of KVGO. These walnut-illustrations also appear in other parts of the report, and are used in various ways. On the title pages, the letters KVGO are combined with other words, such as: Strength of Good Research (lost in translation…). In the background, you see a plane and the new building, they refer directly to the new location. A rising sun in silver foil gives us hope for a radiant new day.
Presented: 24-10-2018 – @ Print Pakt Live, during the Dutch Design Week 2018; at the presentation with Wihabo ‘New combinations bring inspiration’ – where also the free set of giftcards, inspired by this design, was handed out.