Thesis design for Leonie Heres -
cover open first PI 2 Ch 3 text PI PII 6 PII ch 9 text 4 PI R dia

One Style Fits All?

The Content, Origins, and Effect of Follower Expectations of Ethical Leadership

By Leonie Heres

Thesis design package
Cover, inner pages, invitations & propositions:
Concept, illustration, book design & layout


Background information:
This research is about (ethical) management styles, might just not be ‘one size fits all’. Leonie Heres wanted a book design that ‘one could find in a bookstore’. The research subject has been visualized by a ‘royal bird’ and its subjects, spread across the cover and through the book.

PhD thesis defense; 04 – 12 – 2014
@ VU University Amsterdam

Printing: Ipskamp Printing


“I am absolutely very happy with the result! I (and therefore actually you ..) get a lot of nice compliments about the design. During the defense, the layout of the book is extensively discussed in the many compliments of the Doctorate Committee. One of the members even started his opposition with a question about the nice, well-thought-out layout (just to indicate that they were very impressed). Thanks again for all your efforts & the great cooperation! Greetings, Leonie”


Leonie received the G.A. v. Poelje Award for Best dissertation of the Year 2014
Thesis Design Package