Proefschrift ontwerp voor Mike Keesman -
front open plat detail boek liggend open 1 pagina 01 pagina 02 pagina 03 pagina 05 pagina 06 laatste pag

Observing the mind instead of Acting on it

How mindfulness empowers people to live healthily

Thesis design for Mike Keesman

Thesis design package
Cover, inner pages, invitations & propositions:
Concept, illustration, book design & layout

Background information:
This cover illustration for the PhD thesis of Mike Keesman is filled with metaphors. ‘Observing’: The big eye that sees everything … The waves in the background depict the transition / the experience of the mindfulness process – from stressful to calm. A wave is also processed as a line drawing in the navigation bar in the layout, and on the chapter pages. On the cover, the text is set in the shape of the eye by means of hand lettering. The text ‘the mind’ provides the ‘iris colors’ in the eye, and the letters fold around the pupil (wrapping your mind around it). This eye can also be seen as a surfboard, matching the suggested quote on the last page of the book.

PhD thesis defense: 18-03-2018
@ Radboud university

Printing: Gildeprint

“Wow! I am very enthusiastic about it!”
Thesis Design Package